L4 Session 1 visual reference pack for Morchen Liu. Verified 8 October 2026.
Publicly accessible is not the same as freely licensed. All images are rights restricted; no open licence was verified. Previews support source identification. Retain credits and check the applicable permission before reproducing or publishing. Local previews work offline; source pages require internet access.
V01 CNY Mickey Mouse footwear pack
adidas newsroom | 2020 historical reference
Shows the early zodiac and licensed pop-culture approach; compare its product decoration with later creator-led design.
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Fetched without credentials on 8 October 2026
V02 Chinese New Year 2021 campaign hero
Jing Daily credited to adidas | 2021 historical reference
Shows festive props and brand storytelling in the Year of the Ox campaign; the full Jing Daily analysis is gated.
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Fetched without credentials on 8 October 2026
V03 CLOT Lunar New Year Superstar
adidas newsroom | 2025
Close product view for examining snake-pattern jacquard and the coin detail.
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Fetched without credentials on 8 October 2026
V04 CLOT Chinese New Year anime campaign
adidas newsroom | 2026
Shows Edison Chen as a creative protagonist and a campaign designed to continue beyond the festival.
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Fetched without credentials on 8 October 2026
V05 Adidas Tang style jacket campaign
SCMP photo credited to adidas Power of Three | 2025 campaign photographed; 2026 coverage
Shows the complete Tang-inspired track jacket and Chinese fastenings; use alongside the Shanghai newsroom release.
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Fetched without credentials on 8 October 2026
V06 adidas Originals by JENNIE campaign
adidas newsroom | 2026
Demonstrates an idol moving from campaign ambassador to co-designer.
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Fetched without credentials on 8 October 2026
V07 BABYMONSTER in the FW25 ZNE campaign
adidas newsroom | 2025
Shows off-duty group belonging used to sell an everyday sportswear uniform; this is a global campaign, not a Korea-only release.
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Fetched without credentials on 8 October 2026
V08 Sporting goods growth by region Exhibit 1
McKinsey and WFSGI | 2025
Exhibit 1 charts sportswear retail sales by region: Asia-Pacific USD105bn in 2024 to USD141bn forecast in 2029, at constant FX. Australia/New Zealand sit in Rest of World. Source: Euromonitor via McKinsey.
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Fetched without credentials on 8 October 2026
V09 Tang style jacket fastening detail
SCMP photo credited to adidas Power of Three | 2025 campaign photographed; 2026 coverage
A close view of pankou fastenings for discussing a construction decision rather than a decorative motif.
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Fetched without credentials on 8 October 2026
V12 Warrix football lifestyle campaign
Warrix official store | n.d. on the current 2025 to 2026 labelled homepage
Shows Thai football jerseys worn as everyday oversized fashion. Warrix is also named in TikTok Shop ThaiRisers 2025; research this Thai audience rather than a regional stereotype.
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Fetched without credentials on 8 October 2026
V13 Nike X2 South Korea x PEACEMINUSONE
Nike newsroom | 2026
Counters the claim that Nike lacks Korean cultural collaborators; compare sport, local workwear and creator authorship.
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Fetched without credentials on 8 October 2026
V14 ONE PIECE Harajuku research lab
Nike Magazine | 2026
A current counterexample showing Nike building an immersive Japanese fandom experience, beyond logo placement.
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Fetched without credentials on 8 October 2026
Journey models: V05 for China, V06 for JENNIE, V11 for Nigo. Discussion: compare V05/V09 with V13/V14. V10 is a 2024 historical reference. V12 is undated on a current 2025–2026 labelled page. The chart includes forecasts and a particular definition of Asia-Pacific; preserve both.
Campaign imagery and claims are company material. No collection revenue or conversion rate is implied by inclusion. Source access and methodology limits are documented in the report.