# Theory choice sheet

Territory:

Theory 1 and core Harvard reference:

Using this theory, we will change [specific decision], because [sourced evidence].

One limitation:

Theory 2 and core Harvard reference:

Using this theory, we will change [specific decision], because [sourced evidence].

One limitation:

# Revised response

Nike's range for [evidenced customer group] should [product or service response], because [sourced reason].

What we still need to test: