Session 1, in 20 seconds
This term:
you are Nike.adidas cracked Asia first.
Two
lenses.Why culture sells clothes.
The
ladder.From a print to a rebuilt garment.
Pick your
ground.Four territories. One real person.
What you
brought.Three things, on your desk now.
Today:
test it.Competitors, market data, theory.
Session 01Launch
Session 02Research
Session 03Brand audit
Session 04Theory + funnel
Session 05Photoshoot
Cultural
capital
Community
+ belonging
01 Decoration: a festival print
02 Local design: Shanghai talent
03 Creator-led: a named author
04 Construction: pankou buttons
China
South Korea
A real person
Japan
Thailand
Their Tuesday
Bring 1Pick Your Territory sheet
Bring 2Three reference images
Bring 3One sentence for Nike