Session 2, in 20 seconds
Read the
evidence.Before you design anything.
adidas,
taken apart.Culture grew with sales. Not proof.
Four
checks.Before any number goes in.
Pick
two theories.Each one changes a decision.
What you
made.Three things, on your desk now.
Today:
audit Nike.Brand DNA, range, customer.
Session 01Launch
Session 02Research
Session 03Brand audit
Session 04Theory + funnel
Session 05Photoshoot
Sales
went up
Culture
products
01 Same money?
02 Same length of time?
03 Same thing counted?
04 What does it not show?
Glocalisation
Authenticity
Brand equity
Diffusion
Appropriation
Customer journey
Made 1Territory data sheet
Made 2Two theory statements
Made 3Rewritten Nike sentence