Week 2, in 20 seconds
Last week:
build the hype.Story before retail.
Two
brands.One fashion, one not.
Name the
moves.Drop, reveal, funnel.
Six ways to
release.Ask who each one serves.
What you
made.AI mock-ups on Thursday.
Today:
make it real.From screen to something people buy.
Week 01The brief
Week 02The hype
Thu labAI mock-ups
Week 03Digital to physical
Week 04The pitch
Fashion
brand
Non-fashion
partner
01 The drop: name the mechanic
02 The reveal: T-7 to T+7
03 Creator-led, not creator-first
04 Funnel: see, want, buy
Timed window
Raffle
Pre-order
Limited run
App gate
Token gate
You have 1Your pairing
You have 25 to 10 AI images
You have 3One hero product