University of Hertfordshire · 5CTA2035 Concept to Customer · Week 3 · Mon 19 Oct 2026

Put your hero product on the chain

Thinking workshop, no software. Bring one AI image of your hero product, printed or on screen. Hand this in at 16:00.

Name

Hero product

Fashion brand

Non-fashion partner

Step 1 · 13:30 Mark your image

On your image, label each part: I = imagined, S = specified (you could give a maker the detail), T = tested. Circle every place a maker would have to guess.

ImaginedParts that are only a picture

SpecifiedParts you could describe exactly

TestedParts someone has checked for real

Your image suggests(silhouette, seam, surface, hardware, logo, scene)

A maker would need(measurements, construction, material, real parts, approved artwork)

Step 2 · 13:45 The handover map

For each stage: digital, physical or both? What is handed over, and to whom (name a role)? What is the risk? What evidence would settle it? Keep assumptions and evidence in different columns.

Chain stage	Digital, physical or both?	Handed over, to whom?	Risk or untested assumption	Evidence, test or source
1 AI concept and design intent
2 Technical definition and digital sample
3 Material and fit review
4 Physical sample and validation
5 Showroom or buyer review
6 Product page or pre-order
7 Production and quality checks
8 Delivery, use, repair and resale

Physical test we must not skip

Next handover and approver

Cost or timing still unknown

Step 3 · 14:20 Scenario card

Swap maps. The other pair picks a card for your product. Which handover failed, who must act, what evidence do they need?

Card number and the failed handover

Who acts, and the evidence they need

Step 4 · 14:50 Evidence and one honest claim

Add a source for two risks on your map. Label each: company, vendor, independent or unverified. Then rewrite one claim accurately.

Risk	Source (who, date)	Type

Rewrite it. Example: not “digital sampling cuts emissions by 75%”, but “Perry Ellis reported over 50% fewer physical sales samples (Browzwear case study, 2024, vendor evidence)”.

Your claim, rewritten

Step 5 · 15:20 Partner and promises

Who approves what, in each organisation? What may an influencer say about a product that does not exist yet?

Decision	Approver, fashion brand	Approver, partner
Hero product and where both logos sit
Campaign images (same product, honest)
Any digital extra, and who runs it after launch

Seeding rule: what an influencer can and cannot say before a physical sample exists

Step 6 · 15:45 Explain it, then your next step

Our next handover is __________; we must verify __________ before __________.

Theory sentence: Using [theory], we will change [one decision], because [evidence].

Label every AI image in your pitch: “AI-assisted concept visual; product not yet manufactured.”

Bring to Week 4 (Mon 26 Oct): this sheet, your labelled hero product images, campaign images showing the same product, your theory sentence. Handover map adapted from the Week 3 research pack (18 Oct 2026). Scenario cards are fictional teaching prompts.