About this session
Morning: how to make a theory change a real decision, every theory so far as a decision with films, a worked Nike x ONE PIECE example, the five-stage launch funnel with KPI films, territory evidence and a channel menu for China, South Korea, Japan and Thailand, how Nike launches, a real funnel and customer journey, the A3 one-page playbook and planning the 20 November shoot. Afternoon: draft your playbook, with tutor 1:1s.
Applying theoryMarketing funnelCustomer journeyA3 playbook