Week 01 · The Cross-Industry Collaboration

Heritage & the Marriage of Brands

Reading brand DNA with concrete cues, the cross-industry method, and the Collaboration Roulette activity.

Interactive lecture

Resources & downloads

▶Watch the session recordingRecorded 5 Oct · opens in a new tab ↓Worksheet PackBrand DNA & Marriage of Brands ▶Collaboration RouletteIn-class pairing activity ▶Delivery GuideSession run sheet ▶Open the full deckNew tab · press N for notes

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About this session

Introduces the Cross-Industry Collaboration brief and the Marriage of Brands method: reading two brands' DNA with concrete cues, then pairing one fashion and one non-fashion brand. Output: a peer-reviewed Marriage of Brands proposal.

Brand DNACross-industryCollaboration