CONCEPT TO CUSTOMER

Level 5 · 5CTA2035 · The Cross-Industry Collaboration

Week 01 · Oct 5

Heritage & the Marriage of Brands

Lecture · Roulette · worksheet
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Week 02 · Oct 12

Building the Hype

Lecture · worksheet · AI lab
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Week 03 · Oct 19

Digital to Physical

Lecture · handover map · worksheet
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Week 04 · Oct 26

Final Submission

Lecture · four-part planner · crit
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Level 5 · Concept to Customer — The Cross-Industry Collaboration · 4 Weeks · Deadline TBC

WeekSessionDate · Output
Week 01Intro & the Cross-Industry Brief · Strategic Selection LabOct 5 · Marriage of Brands proposal Week 02Building the Hype · AI Rapid Prototyping LabOct 12 · 5–10 AI concept iterations Week 03Digital-to-Physical Workflows · Hero product handover workshopOct 19 · hero product on the handover map Week 04Final Submission Workshop & CritOct 26 · rationale, product, hype suite, seeding
Tutors: Morchen Liu (lectures) · Nicola de Main (workshops). Project: The Cross-Industry Collaboration.
→ Collaboration Roulette ↓ Worksheet pack (PDF)
UH Fashion Business
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