Session 01 · Brand Culture Reboot

Nike and the Asian Market

How adidas won Asia, why the market matters, where Nike's opening is, and your brief. Pick your territory by the end.

Interactive lecture

Resources & downloads

▶Watch the session recordingRecorded 9 Oct · opens in a new tab ↓Pick Your Territory worksheetDo before Session 2 ▦Visual reference gallery14 real campaign images ↓Full research packTutor report + 44 sources ▶Open the full deckNew tab · press N for notes

Actions

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About this session

Opens the Brand Culture Reboot brief: you are Nike's team responding to the adidas Asian moment. We read real adidas and Nike collaborations, size the market honestly, and introduce the concept-to-customer journey. You leave with a chosen territory and a one-sentence range idea.

NikeAsian marketCultural intelligenceConcept to customer