About this session
Morning: adidas taken apart (who decided, prices, margin, what we cannot conclude), four competitors compared honestly, your territory presentations, evidence packs for China, South Korea, Japan and Thailand, how to read Bain, McKinsey, BoF and Statista, and seven theory options. Afternoon: data detective, theory clinic, and Not imitation. Response.
Competitor analysisMarket dataTheory optionsCustomer journey