Week 02 · The Cross-Industry Collaboration

Building the Hype

The psychology of the Drop and the Reveal: Story, Access, Proof. Then the workshop: from idea to AI mock-up. Campaign films need an internet connection.

Interactive lecture

Resources & downloads

▶Watch the session recordingRecorded 12 Oct · opens in a new tab ↓Workshop worksheetSix steps: brainstorm to AI mock-up · print ▶Open the full deckNew tab · press N for notes ←Week 01 sessionHeritage & the Marriage of Brands

Actions

←Back to all sessionsL5 Concept to Customer

About this session

How hype is built before a product reaches retail. The Drop: six access mechanics, with a name-the-mechanic quiz. The Reveal: creator-led versus creator-first, a real launch timeline, and the reveal as a marketing funnel. Four collaboration case studies with campaign films, plus one cautionary case. Afternoon workshop: brainstorm, story, visual research, prompt, AI speed mock-up.

The DropThe RevealStory, Access, ProofAI prototyping