About this session
Morning: problem, insight, opportunity and solution told apart; How Might We, Jobs to be Done, the Value Proposition Canvas and the Double Diamond; a scoring grid where unknown is not zero; a bottom-up market estimate; four real cases (The Seam at Primark, M&S stoma underwear, unspun, Renewcell to Circulose); six cross-industry collaborations and what each partner actually commits; why now. Afternoon: reopen your problem, write three How Might We questions, score and choose, match a partner, stress-test, and pitch in one minute.
Opportunity framingMarket sizingCross-industry collaborationDirection Map